Supporting the Information Needs of Whole Leaders for the Whole World
Demographic data can be found in a vast variety of resources, including news and database articles, government resources, and websites.
Company, business, and news websites may provide some narrower demographics of a larger community. For example, the American Airlines Newsroom website, posted American Airlines has more than 5,500 team members at their Tulsa base (2020).
Government sites contain a variety of data, including demographics for specific areas and people groups. For example, the U.S. Census Bureau provides infographics for Veteran Statistics: Oklahoma.
Sample searches, articles and web documents are provided on this guide to help students navigate and explore resources relevant to the assignment and target communities. View sample resources and search examples on these pages, then edit to match your research needs.
When trying to locate secondary data, use relevant terms and search a variety of types of resources. Government and associations or organizations may publish relevant authoritative secondary data, primary source documents and information in journals and on the Web. For regional data, use geographic location(s) in a search, such as Tulsa, Inola, or a zip code.
Types of secondary data may include:
In addition to websites and sample results listed on this guide, search your area or people group and the data or statistics you need on the Web. Limit the results to government documents for relevant, reliable results. Examples:
your concept(s) and location and site:.gov
health and Tulsa and demographic
Teshi Accra and (demographic or population) and site:.gov
Search for and restrict results to government and association or organization data. As shown in the chart below, limit to domain .gov (site:.gov) for government sites, or add the term association or organization to your search expression.