Demographic data can be found in a vast variety of resources, including news and database articles, government resources, and websites.
Company, business, and news websites may provide some narrower demographics of a larger community. For example, American Airlines has more than 5,500 team members at their Tulsa base (2020, American Airlines Newsroom) and Tulsa city total population estimate was 401,190 (2019, U.S. Census Bureau).
Sample searches, articles and web documents are provided on this guide to help students navigate and explore resources relevant to the assignment and target communities. View sample searches ( ✓ ), then edit the search expressions to match your research needs. View a sample article, then search the database or website to gather more relevant information.
When trying to locate secondary data, use relevant terms and search a variety of types of resources. Government and associations or organizations may publish relevant authoritative secondary data, primary source documents and information in journals and on the Web. For regional data, use geographic location(s) in a search, such as Tulsa, Inola, or a zip code.
Types of secondary data may include:
In addition to websites and sample results listed on this guide, search your area or people group and the data or statistics you need on the Web. Limit the results to government documents for relevant, reliable results. Examples:
your concept(s) and location and site:.gov
health and Tulsa and demographic
Teshi Accra and (demographic or population) and site:.gov
Search for and restrict results to government and association or organization data. As shown in the chart below, limit to domain .gov (site:.gov) for government sites, or add the term association or organization to your search expression.